How Global Banks Use Parqet’s Logo API to Deliver Seamless Experiences

In the competitive financial industry, accurate and visually consistent branding is crucial for customer trust and engagement. Parqet’s Logo API empowers banks and financial institutions by providing access to over 400,000 high-quality, up-to-date logos for stocks, ETFs, funds, and cryptocurrencies. Here’s how global banks leverage our API with a secure and efficient proxy architecture.

The Challenge: Privacy, Compliance, and Scalability

Banks face specific challenges when integrating third-party APIs for logo delivery:

• Customer Privacy: Ensuring no direct connection between customers and external servers.
• Regulatory Compliance: Adhering to stringent data-handling standards.
• Performance: Maintaining low latency and reliable delivery at scale.
• Control: Customizing the delivery process, including caching, for optimal user experience.

The Solution: Proxy Architecture with Parqet’s Logo API

To address these needs, global banks implement a proxy to fetch and serve logos securely:

1. Proxy Setup:
   Banks set up a proxy server that fetches logos from Parqet’s API on behalf of their customers. This ensures customers interact only with the bank’s servers.
2. On-Demand Logo Fetching:
   The proxy fetches logos from Parqet’s API for requested tickers or ISINs, ensuring logos are always accurate and up-to-date.
3. Advanced Caching:
   Frequently requested logos are cached locally within the bank’s infrastructure for faster access. Parqet’s API also leverages built-in caching to ensure the latest logos are served efficiently.
4. Customer Delivery:
   The proxy serves the logos directly to end-users, providing seamless integration while maintaining data privacy and security.

A Unique Feature: Provider Logos for ETFs and Funds

One standout feature of Parqet’s Logo API is its ability to return provider logos for ETFs and funds. For example, when fetching a logo for an ISIN associated with a Vanguard ETF, the API provides the Vanguard logo. This adds a layer of professional branding that enhances the user experience.

Why Banks Choose Parqet

By using our Logo API with a proxy architecture, banks achieve:

• Enhanced Security: Protect customer data by eliminating direct third-party interactions.
• Compliance-Friendly Operations: Align with data privacy and regulatory requirements.
• Scalability: Handle large-scale traffic with internal and API-side caching.
• High-Quality Branding: Deliver logos for stocks, funds, and even ETF providers, ensuring consistent and professional branding.

Ready for Enterprise-Grade Performance

Parqet’s Logo API is built to meet the demands of global banks and financial institutions. Whether you need to enhance trading platforms, portfolio dashboards, or customer-facing tools, our API ensures you can deliver up-to-date, visually accurate logos at scale.

Start your integration today! Explore our API documentation and see how Parqet can elevate your platform or get in touch with us.